About the founder.

Why is real-time, accurate information about ingredients is important?

It is estimated that about 60% of people around the world suffer from food intolerance or food related inflammation.  Good information about what you consume is critically important.

Alexander is committed to cracking the code on food allergies.   Alexander believes that by harnessing big data (think about the millions of people who are already using fitbits and other wearables to capture personal health data) we can create useful mobile apps that will help people who suffer from food allergies to lead better lives.  Alexander is a member of the global food science community and seeks input and creative thinking from kindred spirits in all parts of the world. 


In his "free time" Alexander is learning how to code and how to work with complex data sources.